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Give to Get.  Creating the right strategic digital alliance can reap untold benefits.  Identify the proper site, create a hot video content piece for them and execute an exclusive on-line "event premiere" with your ally during a specific date on their site. Further leverage it by making it a Trending Topic on Twitter prior to the event. It's a win-win, IF done properly.   Answering your questions about how at info@punchmediagroup.net

     
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Higher Income Minorities Fastest Growing Segment of Web Users

by Lesly Simmons
March 1, 2010  - www.blackweb20.com

The Joint Center for Political and Economic Studies unveiled its long awaited research findings on minority broadband adoption and use Thursday in Washington, D.C.

The new research is part of a report, “National Minority Broadband Adoption: Comparative Trends in Adoption, Acceptance and Use,” and the findings show that broadband use is highest among those with greater levels of income or education: 94 percent of African Americans and 98 percent of Hispanics with college degrees are online, and the fastest growing group is college-educated minorities making more than $50,000 a year. At the same time, lower income groups continue to lag in their internet use.

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Bloggers to Content Providers: Keep It Free or We Will Flee

Twitter users also joined voices last week-in this case to criticize the privacy settings on Google's new social networking tool, Google Buzz. And Google, for its part, quickly responded.

In the blogosphere, the top subject was the news that Warner Music was no longer going to support free online music streaming services such as...

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Democrats' Edge Among Millennials Slips

A Pro-Government, Socially Liberal Generation

Traditional Shops' Digital Skills Deemed Unimpressive

Clients take a dim view despite agencies' investment in talent and services

Andrew McMains
Feb 8, 2010


Traditional agencies are continuing to invest in digital talent and services but, based on a new survey from RSW/US, clients aren't that impressed with the results.

Ask to rate their traditional agency's digital skills on a scale of 1 to 10 -- with 1 equating to "poor" and 10 meaning "excellent" -- only 3 percent of the 277 client executives polled chose excellent, and almost half - 47 percent --  ranked their shops between 1 and 5. More
Study: Black Buying Power Increased Dramatically

Date: Thursday, January 28, 2010
By: Denise Stewart, BlackAmericaWeb.com


The percentage of blacks in America is growing, and so is the amount of money blacks have available to spend on goods and services, according to a study released this week.

The "African-Americans Revealed" study, based on a BET survey of 80,000 black consumers over 18 months, showed a 10 percent increase in America’s black population between 2000 and 2008 and 55 percent increase in black buying power over the same period.

According to the survey, black buying power is estimated now at about $913 billion and is projected to increase to $1.2 trillion by 2013.
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Study says affluent ethnic consumers have $282 billion in purchasing power

February 4, 2009 - Target Market News

Affluent ethnic Americans have been invisible to luxury marketers until now. A new study by chief economist Greg McBoat of the research firm and consultancy, Diversity Affluence, reflects "Estimates of Population, Income and Purchasing Power for African, Asian and Hispanics Americans in America." It defines affluent ethnic individuals with an annual income of at least $75,000 and households with an annual income of $150,000 or greater.
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New Events
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Re-Cap

 If you missed the New Media Laws & New Federal Policies summit on March 3rd, fear not.  It was a solid roundtable discussion regarding government policy and new media start-ups.  One of the key take-aways: the FTC ruling on bloggers and advertising endorsements in a hot button issue. Check back in about a week for next steps that will be taken as we examine possible creation of the first-ever trade association for new companies in this space or if you would like information sent directly to you as it is formulated, please send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

Save the date!

The Summit:
New Media Laws & New Federal Policies
March 3, 2010 – 8:00 am – 10:00am

As a follow up to a survey that was taken earlier, we have planned an essential event for new media companies.
You are invited to an intimate roundtable discussion on the effects of government policies, regulations and lobbying on young, tech-related companies.

And just for those busy, buy new media powerati who may have allowed the scope of this discussion to inadvertently slip their minds while setting up their multi-million dollar deals, here again is the snap-shot: interactive conversation including:

  • Poll of concerns/experiences from audience members regarding federal laws/policy and profitability
  • Ability to comply and navigate government policy/regulations
  • Opportunities within new off-shoots/strategic allies for a voice in federal legislative actions
  • Examination of need for trade association
  • Wish List/Next Steps

    The date is March 3, 2010!! Please RSVP to This e-mail address is being protected from spambots. You need JavaScript enabled to view it no later than March 1st, 2010.

    8am-8:30am - breakfast networking and registration
    8:30am-10am - discussion
    Location:
    Herrick, Feinstein  LLP
    2 Park Avenue 23rd Fl.
    New York, NY 10016


To kick things off that morning we'll have a brief presentation by JPMorgan Chase about new banking regulations and entrepreneurs as well as a quick first-look at how a certain entrepreneur foundation is collaborating with the Department of Commerce to make some waves that should trickle down to all of us!

This event is sponsored by Punch Media Group (www.punchmediagroup.net) and Herrick, Feinstein LLP (www.herrick.com)
Make sure your voice is heard as this new frontier is tamed. Saddle up!

 
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