Higher Income Minorities Fastest Growing Segment of Web Users

by Lesly Simmons
March 1, 2010  - www.blackweb20.com

The Joint Center for Political and Economic Studies unveiled its long awaited research findings on minority broadband adoption and use Thursday in Washington, D.C.

The new research is part of a report, “National Minority Broadband Adoption: Comparative Trends in Adoption, Acceptance and Use,” and the findings show that broadband use is highest among those with greater levels of income or education: 94 percent of African Americans and 98 percent of Hispanics with college degrees are online, and the fastest growing group is college-educated minorities making more than $50,000 a year. At the same time, lower income groups continue to lag in their internet use.

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Bloggers to Content Providers: Keep It Free or We Will Flee

February 18, 2010 - pewresearch.org

Social media last week dove into the debate of free versus pay online content. Sparked by Warner Music's plan to favor Web sites that charge users, bloggers answered in force: It's free or we flee.

Twitter users also joined voices last week-in this case to criticize the privacy settings on Google's new social networking tool, Google Buzz. And Google, for its part, quickly responded.

In the blogosphere, the top subject was the news that Warner Music was no longer going to support free online music streaming services such as...

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Democrats' Edge Among Millennials Slips

A Pro-Government, Socially Liberal Generation

February 18, 2010 - pewresearch.org

The "Millennial Generation" of young voters played a big role in the resurgence of the Democratic Party in the 2006 and 2008 elections, but their attachment to the Democratic Party weakened markedly over the course of 2009. The Democratic advantage over the Republicans in party affiliation among young voters, including those who "lean" to a party, reached a whopping 62% to 30% margin in 2008. But by the end of 2009 this 32-point margin had shrunk to just 14 points: 54% Democrat, 40% Republican.

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Traditional Shops' Digital Skills Deemed Unimpressive

Clients take a dim view despite agencies' investment in talent and services

Andrew McMains
Feb 8, 2010

Traditional agencies are continuing to invest in digital talent and services but, based on a new survey from RSW/US, clients aren't that impressed with the results.

Ask to rate their traditional agency's digital skills on a scale of 1 to 10 -- with 1 equating to "poor" and 10 meaning "excellent" -- only 3 percent of the 277 client executives polled chose excellent, and almost half - 47 percent --  ranked their shops between 1 and 5. More

Study: Black Buying Power Increased Dramatically

Date: Thursday, January 28, 2010
By: Denise Stewart, BlackAmericaWeb.com

The percentage of blacks in America is growing, and so is the amount of money blacks have available to spend on goods and services, according to a study released this week.

The "African-Americans Revealed" study, based on a BET survey of 80,000 black consumers over 18 months, showed a 10 percent increase in America’s black population between 2000 and 2008 and 55 percent increase in black buying power over the same period.

According to the survey, black buying power is estimated now at about $913 billion and is projected to increase to $1.2 trillion by 2013.
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Study says affluent ethnic consumers have $282 billion in purchasing power

February 4, 2009 - Target Market News

Affluent ethnic Americans have been invisible to luxury marketers until now. A new study by chief economist Greg McBoat of the research firm and consultancy, Diversity Affluence, reflects "Estimates of Population, Income and Purchasing Power for African, Asian and Hispanics Americans in America." It defines affluent ethnic individuals with an annual income of at least $75,000 and households with an annual income of $150,000 or greater.
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