She is the owner of Punch Media Group, an innovative new media company which grew out of a renowned boutique agency called Punch Media.She founded Punch Media in 1994 with its core business intent to offer promotional and imaging strategies.In fact, her promotional strategies are viewed by many as the blueprint for media success for recording artists.In fact, in the first year of launching her company, she secured such clients as Virgin Records, The Source magazine within just the first couple weeks.
She has been sought out by artists including Dr. Dre's multi-platinum selling brotherWarren G; #1 radio DJ and 1st gold-selling DJ Funkmaster Flex; recording artist/actor Tyrese("Transformers") and more where she was responsible for grooming their images and maximizing their sales.
The company was also selected as to handle all the urban branding of Jerry Harrison (of The Talking Heads) garageband.com < http://garageband.com/> venture as well. An early client was Russell Simmons' brother Daniel, a fine artist, for whom Coleman created a complete strategy to introduce him to the press and bring him out of the media shadow of both brother Russell and the legendary Joseph "Run of Run DMC" Simmons. She and her company also worked directly with Russell to create Daniel's art openings/creative events in TriBeCa, New York galleries which included such guests as model Christy Turlington and actor Robert DeNiro. Coleman' s company also has to its credit the promotion of the controversial Eminem DVD "The Slim Shady Show" . And all were regularly featured in media outlets from MTV News to BET to Entertainment Weekly to television, print and Internet media.
But 2001 Coleman sensed global youth opportunities and added an additional division to the original business model. She created an additional office in Paris, France and from this office the company acquired and produced youth -related Digital Video Discs (DVDs) from the States, promoted. publicized and distributed them into non-English speaking European territories and Japan. Titles include the " And 1 Mixtape" DVD, a documentary on legendary rap recording artist "Notorious BIG" and more.
Her ability to pinpoint market needs and product interest lead to pioneering success. To date this company is the first to have worked with a variety of streetwear stores, music video chains and sub-distributors throughout the UK, France, Germany, Spain, Switzerland and Japan to distribute hot DVDs.
But being exposed to and influenced by the progressive mobile phone market in Europe, Coleman began learning and an exploring this particular new media platform later decided to completely revamp the business and prepare to position the company for the future: the convergence of new media and youth (18-34) culture.
Leveraging the company's resources and relationships, Coleman re-fashioned the business as Punch Media Group(PMG). It now the first-ever multifaceted international media & technology company specializing in the cutting-edge youth market across on-line and mobile phone platforms. PMG now provides 3 basic divisions: a) original content development b) mobile phone application development c) new media marketing services.
With such rare and innate understanding of convergence as it pertains to youth, PMG has been asked to provide a variety of services to companies wishing to more creatively position their brands and increase product sales utilizing opportunities on-line and mobile phone promotional and revenue-generating methodologies. PMG creates and develops its own projects, much in the fashion of a digital studio.
Among its clients are Vivendi Entertainment (see below), the McKenzie River Corporation and many others.
