32% of Media Consumed Daily by African-Americans is from the Internet

source:www.blackweb20.com
September 22, 2010

According to a new report from The Media Audit, African-American adults spend much more time consuming media from the Internet than any other adult group. The study consisted of more than 7,000 African-Americans, who spent 4 hours and 21 minutes per day online. This is 10% higher when compared to all US adults, who typically spend about 3 hours and 57 minutes.

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African-Americans, Women and Southerners Talk and Text The Most in the U.S.

source: nielsen.com
August 24, 2010

Think you can guess which Americans talk or text the most on their cellphones?

According to Nielsen, African-Americans use the most voice minutes – on average more than 1,300 a month. Hispanics are the next most talkative group, chatting an average of 826 minutes a month. Even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use roughly 647 voice minutes a month.

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Mobile Access 2010

source: PEW Internet
by Aaron Smith
Jul 7, 2010

Cell phone and wireless laptop internet use have each grown more prevalent over the last year. Nearly half of all adults (47%) go online with a laptop using a Wi-Fi connection or mobile broadband card (up from the 39% who did so as of April 2009) while 40% of adults use the internet, email or instant messaging on a mobile phone (up from the 32% of Americans who did this in 2009). This means that 59% of adults now access the internet wirelessly using a laptop or cell phone that is, they answered "yes" to at least one of these wireless access pathways. That adds up to an increase from the 51% who used a laptop or cell phone wirelessly in April 2009.

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The Multicultural World of Social Media Marketing

source:www.hispaniconlinemarketing.com
February 28th, 2009

Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites is increasing rapidly and millions of people now look to social media websites as their primary source of news, opinion, and entertainment. As we witness this dramatic shift from traditional to social media, we believe it's important to examine its cultural dimensions that is, who is driving this shift, what are the cultural factors behind it, and what are the implications for marketers seeking to reach specific ethnic/cultural groups via social media?

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Higher Income Minorities Fastest Growing Segment of Web Users

source:www.blackweb20.com

The Joint Center for Political and Economic Studies unveiled its long awaited research findings on minority broadband adoption and use Thursday in Washington, D.C.

The new research is part of a report, "National Minority Broadband Adoption: Comparative Trends in Adoption, Acceptance and Use," and the findings show that broadband use is highest among those with greater levels of income or education: 94 percent of African Americans and 98 percent of Hispanics with college degrees are online, and the fastest growing group is college-educated minorities making more than $50,000 a year. At the same time, lower income groups continue to lag in their internet use.

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Bloggers to Content Providers: Keep It Free or We Will Flee

Source: Pew Research Center
February 18, 2010

Social media last week dove into the debate of free versus pay online content. Sparked by Warner Music's plan to favor Web sites that charge users, bloggers answered in force: It's free or we flee.
Twitter users also joined voices last week-in this case to criticize the privacy settings on Google's new social networking tool, Google Buzz. And Google, for its part, quickly responded.

In the blogosphere, the top subject was the news that Warner Music was no longer going to support...

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Democrats' Edge Among Millennials Slips

A Pro-Government, Socially Liberal Generation

Source: Pew Research Center
February 18, 2010

This is part of a Pew Research Center series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation

The "Millennial Generation" of young voters played a big role in the resurgence of the Democratic Party in the 2006 and 2008 elections, but their attachment to the Democratic Party weakened markedly over the course of 2009. The Democratic advantage over the Republicans in party affiliation among young voters, including those who "lean" to a party, reached a whopping 62% to 30% margin in 2008. But by the end of 2009 this 32-point margin had shrunk to just 14 points: 54% Democrat, 40% Republican.

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The Smarter You Are, The Less You Click

Source:www.readwriteweb.com
Written by Mike Melanson

If the latest numbers from online ad network Chitika are anything to go by, then we may well be on our way to the world of Idiocracy. According to the study, which compared click through rates to college education, the less educated your audience, the more likely they are to click through on an advertisement.

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Traditional Shops' Digital Skills Deemed Unimpressive

Clients take a dim view despite agencies' investment in talent and services
Source:www.adweek.com
Feb 8, 2010
by Andrew McMains

Traditional agencies are continuing to invest in digital talent and services but, based on a new survey from RSW/US, clients aren't that impressed with the results.

Ask to rate their traditional agency's digital skills on a scale of 1 to 10 -- with 1 equating to "poor" and 10 meaning "excellent" -- only 3 percent of the 277 client executives polled chose excellent, and almost half - 47 percent --  ranked their shops between 1 and 5.

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Study says affluent ethnic consumers have $282 billion in purchasing power

Source:www.targetmarketnews.com
February 4, 2009

Affluent ethnic Americans have been invisible to luxury marketers until now. A new study by chief economist Greg McBoat of the research firm and consultancy, Diversity Affluence, reflects "Estimates of Population, Income and Purchasing Power for African, Asian and Hispanics Americans in America." It defines affluent ethnic individuals with an annual income of at least $75,000 and households with an annual income of $150,000 or greater.

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